This video is one of the best I’ve seen on social media.

It really breaks down the truth behind all the parties that you as a fitness marketer are invited to and how the parties are key in fitness marketing. Social Media is a valuable marketing tool to meet key people in your specific niche or any complimentary niche.

What do I mean by social media?

Watch this no B.S synopsis of social media etiquette. Perry Belcher is a very cool and intelligent internet marketing guru who at times uses some choice words to describe social networking but his content is outstanding and so relevant to fitness marketing.

Rated PG-13

Now that you understand social media for fitness marketing puposes, let’s look at your action steps needed to really promote yourself and your personal training business. 

1) Start a Fitness Facebook Page 

Set yourself up a local personal training page. Start searching local people who have similar interests and ask them to be friends. Offer them free fitness advice or post fitness videos and workout tips daily on your page. Your list of friends will grow rapidly and you can set yourself apart very quickly as an expert in your local community. Remember…What’s in it for them? Not you. Yours will come in time. Help first, reap later. I will now quote the bible. He who refreshes others will himself be refreshed. Proverbs 11:25

     2) Create a Fitness Gravatar

When you leave a comment on my blog, you leave a little footprint with your name on it. This fitness marketing technique can drive a boatload of people toward your site because they want to see what you are all about. I have driven TONS of traffic back to my site by commenting on other personal training and fitness blogs. The only reason it works is because I use the NO B.S gravatar image that I have chosen to represent all that I stand for. People want to know who the heck this No B.S guy is.

I have actually converted sales from my gravatar image many times. Look at all the successful fitness pros out there. They ALL have gravatars and they all leave comments. How many of you have one?

Your homework…get a gravatar and leave a comment on this post. I want to see 50 gravatars on this post alone. I bet I wont because most people are lazy. Prove me wrong! I dare you…

Remember to choose or create an image or photo that SCREAMS your core identity. This is important.

3) Create A Fitness Twitter Page

This is like getting 100 free leads per day. If you looked at my twitter page I have over 2000 leads and I dont ever do anything but text from my phone between training sessions. It takes 30 seconds for potentially 100’s to 1000’s of people to visit your site. Twiiter is the new Facebook and plays a big role in fitness marketing.

If you do just 6 twitter posts a day you can increase traffic to your website by over 100 hits. Imagine if you started twittering with potential customers answering their fitness questions and inviting them to meet you for a free consult.

You have no idea how powerful this tool is in marketing your personal training business. Create a Twitter page today and start twittering your way to personal training success.

Dont be a lazy bones. The recession is in your head. Money is everywhere but you actually have to work for it…

4) Submit a Fitness Press Release

It is so easy to get insane public recognition when you are recognized as an expert by the local media. It is so simple to get picked up by your local news paper.

Find out who to contact for health press releases. Submit at least one per week for a few weeks via email with a friendly follow up email asking if there is anything they need help with as far as expert advice or information is concerned. Its cheap exposure and a trusted, reliable way to market your personal training business.

Tell them you are more than happy to contribute and are available anytime for interviews as well. Just plant the seed. Don’t be a pest, but be consistent. Dont take rejection as a final answer. 

Try another paper. Try another TV station. Make a list of 10 media contacts in your city and start making regular email communication and phone calls to these organizations.

Sooner than later you WILL be a local celebrity.

The key to success is to be known, to be regarded and to be available.

If you offer these 3 components to your local social environment you will be flooded with personal training business while others are packing up shop and changing careers.

Fitness marketing is critical for personal training success!

I hope to see your new gravatar on this post in the next few days. If I dont you are just one more person who will probably be sitting at the bottom of the pile.

Success takes effort.

Do yourself a favor, make one…

and you might make this… 

                        ..

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Mastering Scapular Control And Proper Abdominal Recruitment
Brian Devlin
BS, CPT, LMT, NMT

How often have you heard people complain of back pain when they are doing sit-ups?

Why does this happen?

Let’s start by first understanding the role of scapular control and how that effects core strength which in turn achieves lower abdominal strenth and a flat stomach.

The scapulas move in basically four directions.

These four movements affect how our spine and abs will be recruited during movement.

Scapular protraction moves the shoulder blades forward on the rib cage and shoulder girdle in a forward direction. The muscles working in this scapular exercise are the pectoralis minor and the serratus anterior.

Scapular retraction moves the shoulder girdle and blades together toward the vertebral column. The muscles working in this scapular exercise are the rhomboids and middle trapezius.

Scapular depression moves the shoulder girdle and blades down the back and involves the pectoralis minor and lower trapezius.

Scapular elevation moves the shoulder girdle and blades up the back toward the ear, like a shoulder shrug. Muscles working in scaular elevation exercises are the upper traps and levator scapula.

Here is a secret that most people don’t know…

If one can not forcefully protract the scapula, one cannot effectively engage the pelvic tilt muscles responsible for flattening out the lower stomach.

It is this pelvic tilt response that allows us to flatten the lumbar curve during a sit-up.

If your client can not effectively engage their protractors and use proper latissimus tension, they will forever have low back pain upon attempting a sit-up.

Watch the video below for some clips from Spider Training that may help you see the light during your next personal training session. 

Spider Training 1 Mastering Scapular Control

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In the last post you got a glimpse of one of my professional athletes.

I am pleased to inform you that Daniel’s trianing has landed him a job as a AA starter! Congrats Daniel on really putting forth a solid effort in training. You deserve much success.

Now I would like to turn the spotlight toward another superstar…

Molly Young has really come a long way in her career as a trainer since she signed on as a member of our coaching club. She is almost ready to dump the gym and leave her greedy gym owner in the dust. I want to congratulate molly on a job well done.

You are an inspiration to all trainers. I am so glad the we were able to help you kick butt in 2008 and 2009.

This post is just a tribute to an amazing woman who juggles home life with two children and demanding social life with her career as a healer, motivator and trainer.

Molly left the life of athletic training behind to step out in faith and persue her passion of changing lives.

Watch this video showcasing one of her clients rapidly progressing from a state of near disability to a complete rehabilitation and beyond.

Molly has been a DVD club member for several months now has doubled her business in that time. This video below shows a scaled down version of her application of our Spider Training DVD.

See for yourself.

Watch this video now! It truely inspired me

If you would like to contact Molly for training in the Toledo area her website

(wich we will be working on privately) is…

 www.MyStrongChick.com

These are my favorite!

Molly is such a great mom she is training her children to embrace fitness aswell…

Finally… 

If you have not seen this testimonial Molly sent me last month check it out. It just illustrates what is possible when you apply POWERFUL information and take action steps toward your dreams

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Watch My Video Analysis Of Daniel Moskos And Tell Me If You Think I’m A Whack Job

If you really want to learn the core of scapular training and give your clients bulletproof scapular control, then dont hesitate to act when I release Spider Training to Non Club members for $39.

If you would like to save money and join my worldwide DVD training club for $29 then simply click the link below and try it before the price goes up.

Here Is What You Just Missed…

Click Now and I will send Spider Training, Mastering Scapular Control to your door in a few days….

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Watch This Video If You Want To…..

• Dominate Google For Personal Training
• Receive A Free Website Critique From Me
• Receive A 30min Personal Coaching Call With Me

 

 

DO IT BECAUSE YOU WANT SUCCESS

http://tinyurl.com/bhsk5b

Dear Fellow Fitness Professional,

Do you have any idea how important it is to locate and correct weakness? As a certified fitness professional it is your duty. I want to show you why you need to hone this skill if you want to be successful in the fitness industry.

When most people think of a professional athlete, they envision a heavenly combination of physical ability mixed with a near perfect gene pool.

I am here to tell you that NOTHING could be further from the truth.

In fact most athletes are merely amazing compensators that have practiced their skill over and over again until it becomes an innate ability.

The truth is that most PROFESSIONAL athletes have more muscle weakness, more scapular deficiencies and true core weakness than the average soccer mom.

I have had extensive experience with both.

The difference lies in the amount of practice and coaching the athlete receives.

Some of you may think I am crazy.

If so why did this professional athlete below present with so much weakness?

Surely his trainers prepared him well for the sport of Professional Baseball…

I must be crazy to make a bold and cocky statement like this right?

WRONG!!!!

I speak the truth…PERIOD

Am I tooting my own horn? No I am absolutely not doing that.

I am simply trying to show you that unless the trainers correct the weaknesses present in this athlete, they will not tap his FULL potential as a pitcher.

The Pittsburgh Pirates must understand that a chain will only be as strong as its weakest link.

Sooner or later Daniel would have broken down…I will explain in the next post

If you don’t correct the weaknesses in YOUR clients, you will not tap their full potential.

You must understand that unless you identify and fix those weak links that kinetic chain will always break and will NEVER carry a true load.

In this video watch Daniel as he performs my “Wheel Of Death Test”.

Watch the weakness that is uncovered.

After you devour this information please leave your analysis in the comments section.

Feel free to hurt my feelings. I don’t mind.

 
I want to know if you guys can spot weakness. Trust your intuition. Nobody here will make fun of you or tell you that you’re wrong. I just want you to open your imagination and connect with your creative and investigative mind.

Decipher this riddle and leave your feedback.

The next post will contain my analysis of what the heck is going on here.

You will learn a lot in the next week. You will learn from yourself and you will learn from me as well.

God Bless,

B
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What Is Keeping You From Fitness Training Success?

What separates a 6 figure trainer from one that is only bringing in 27K per year?

The answer may surprise you.

I have interviewed dozens of successful fitness professionals only to find one underlying common denominator that they all share.

It is simply this. A six figure personal trainer wants to be a six figure fitness professional and realizes that in order to do so he or she must invest a large percentage of their profits back into their business.

Let me explain…

What do people spend money on?

Physical Goods

  Services

An End Result

  Information

That is about it!

We spend all our money on those four products right?

Are there any other ways you can think of?

I sure can’t.

Which of the above 4 products has the potential to appreciate in value or earn interest?

I would say the only physical good that truly and consistently appreciates in value is real estate.

Services generally don’t appreciate and they tend to be maintenance oriented in effect.

There are outliers to this rule such as personal fitness training and massage therapy. These services do appreciate in perceived value if they solve a problem such as obesity or lower back pain.

A product that guarantees an “end result” will definitely appreciate in the eyes of the consumer who purchased the product.

Only when it delivers the guaranteed result….

Let’s look at Enzyte the natural male enhancement product offered with a guaranteed result.

Do you think this product has any value in the eyes of its user’s?

Do you think this product is solving a problem?

Do you think this product has made someone very wealthy?

 3 MILLION Users worldwide…..

My guess is that this product, which guarantees natural male enhancement, is most likely cleaning house by generating sustained massive income for its inventor.

Note: Synergy Fitness Inc does not endorse or have any affiliation with this product or its validity

Now finally let’s look at information.

The value of information both perceived and real is astronomical when compared to the value of goods and services. The beautiful thing about information is that if properly applied it generally provides immediate and reproducible results.

Information can be classified as a collection of true or false “if/then statements” If this, then that….

Let’s look at these findings and how they apply to the business of professional fitness and personal trianing success.

The two absolutes you must provide your clients with are information and a guaranteed result.

Customer satisfaction in these two areas will cause your clients refer new business and continue to purchase more of your value generating product.

Stop wasting your time selling clients supplements and t shirts. You will never become a six figure trainer by moonlighting with protein powders.

Make your lives easier and set up an affiliate program with a local supplements business if that is a necessary income stream for you.

Sell your clients results.

Guarantee those results!

Don’t be scared to lose your butt. If you want to get paid well you must be good.

Learn from any refunds you give.

A refund is a powerful tool if the person behind it can help you be better.

Be bold in your offer.

This will result in more sales and more client satisfaction.

In summery I would like to add one more thing.

Buy information.

Information when applied ALWAYS appreciates in value even if it is bad.

If you don’t buy it from me, buy it from someone else but seriously if you want to be powerful. You need to obtain and study powerful information.

I sell powerful information. I know this because it changes lives.

It produces results EVERY time it is applied.

Brian, what should I spend money on that will appreciate in value?

Good Question!

Invest in my coaching program because I guarantee results and I provide Powerful life changing information.

Watch This Video And Learn How To Take Your Business To The Next Level

I have changed my mind. Now you can purchase any DVD from the vaults.

Any purchase will lead to entrance in the coaching club. You may cancel any time and I have a 100% return policy.

$19.99 Core Salvation 1DVD

$35.00 Core Salvation 2 DVD

$35 Fringe Training (Formerly Chaos Training Same Content) DVD

$49.00 Bare Bones Boot Camp System DVD + 60 Minute Audio

$49.00 Turn Key Adventure Fitness Camps System + 40 Minute Audio

$49.00 Adaptive Blast Training DVD + Newsletter (coming Soon)

$49.00 Spider Training (Coming Soon!)

Or Join The Club Today For $29.00 And Receive Spider Training Part 1 This Month

God Bless,

B

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This is an incredible video I received from one of my DVD coaching club members. When I watched this video it moved me deeply and I decided to post it right here for all of you to see.

Fitness marketing and personal training success are synonymous with each other. You can not have one without the other….trust me.

Massive and consistent intentional daily action steps are required if you want to truly succeed in fitness and break away from your current situation.

Two absolutes: You must have a plan and must have a mentor.

I have a mentor and I NEVER could have arrived at this point without them.

I know…I’m a little sentimental but seriously if you want some powerful encouragement and a ray of hope then you absolutely must watch this entire video. This story could easily be your own.

More About John

Join My Club Now For $19.99 and after that its just $1 per day

If you already own Advanced Core 1 but are not a club member click here!

Please Leave Comments if you have any questions or if you are already a coaching club member

PLEASE share your experience and your story

Here is a video I have had in my vaults for a while now. As a fitness professional, I want you to understand how important creativity is to fitness marketing success. You must strive to provide an ever changing environment. You must strive to tackle weakness and movement dysfunction head on!

I may be way off but I believe the average fitness trainer knows very little about the human body. Most trainers are people who love to work out and are blessed with good genetics. This is the typical scenario you will see in most gyms. It goes like this….

Trainer A: He is a hot 22 year old male with a killer body. He is fit and loves to exercise. He oozes mojo and charisma. His workouts are really strict. He flexes and looks in the mirror as he flirts with women and drums up boot camp business. He talks sports with the guys and has some group workouts with a few of his macho grunting friends. Together they encourage each other and increase their self esteem through compliments, ball busting and a pack mentality.

Client A: He is a man who is kind of outa shape. He’s walking on the treadmill watching his usual TV show that he has grown used to and enjoys. He generally glances over at other men who are in better shape and wonders why he can’t get there himself. He often gazes at Trainer A who is talking to some pretty girl as she plays with her hair and smiles. Trainer A is just oozing with confidence and appears to Client A to have the perfect life.

So here is where the magic happens…

Something happens in Client A. Client A looks at his treadmill for the last time. He looks at his TV and his growing belly. He looks at his wasted muscle from poor nutrition and calorie restriction. Something wells up inside him. Something changes. He becomes excited. He becomes angry. He reaches down in an adrenaline induced WHAM and slaps the off button.

He has been waiting for this day for quite some time. He is done! He is ready to change. He wants to take back his life!

He wants a coach! He wants a mentor and a guide!

He wants results!!

Client A approaches Trainer A and asks The question every other prospect seems to ask. How much do you charge? Trainer A responds to client A and convinces him that he can change his life forever in 8 weeks. Client A at this time accepts his offer and they set things up.

What happens next?

Well this is where the story goes south. Client A has limitations and conditions that makes Trainer A’s workouts unusable. Trainer A does not really understand injury or limitation and proceeds to do a watered down version of his own workouts and uses his own training philosophy to achieve results with Client A or just copies another trainer who looks good as well.

This approach is not good for Client A because he has fundamental weaknesses and limitations that must first be corrected or reprogrammed before his body will allow further muscular or neurological development.

The success of your personal training programs will be greatly dependent on your ability as a trainer to market yourself and to restore a client’s body. The human body looks beautiful when it has functional unrestricted recruitment of all anatomy necessary to compete in the arena of life.

• Are you doing your Job as a trainer?
• Do you know anatomy and physiology?
• Do you understand progression and movement?
• Do you know how to spot a breakdown in function and pinpoint exactly what is going wrong?
• Which muscle is not firing?
• Which hip is too tight?
• Why they look funny in plank?
• Why one leg appears longer?

If you can that’s great! I commend you! If you can’t then you need a coach!

You need to re learn PRIMAL movement and understand its importance to true adaptive change.

Watch This video and note that YES most of your clients should be able to train like this to some extent.

This is extreme human movement and it is possible for all of us to reach some degree of mastery in our bodies.  No not everyone on this blog has clients that can do this, but I know that most could do a lot more than they are doing now.

Am I calling you out?

Maybe….

Why?

So you get out of your own heads, stop wasting time with protein supplements and restricted range of motion exercises. Stop thinking you can train your clients just like you train yourself!

Are You Kidding Me????

Think Outside The Freakin Box!

Know The Body and Why It Does What It Does!

Know how to start and where to go next.

Personal Training is Physical Therapy on Steroids!

Remember That! You Will Hear It Again. I Promise

I’m offering a $19 trial of my DVD club. Do yourself a favor and take advantage of this OFFER

In my next post I will show you a real life example of what can happen when you think outside the box. You will meet one of my coaching clients and hear his story.

I want you to understand these DVD’s are RAW!

• No fancy editing.
• No pretty soundtracks
• Filmed on a $300 camera and a Flip Video.
• The content……Priceless and ridiculous!

Click here to get started today.

• Yes it is a recurring charge if you don’t cancel
• Yes I offer refunds!
• Yes I ship worldwide.
• No there is no risk at all!

My customer satisfaction policy is just as good as Zappos!

Oh and YES I am raising the price for new members SOON! Those lucky enough to be enrolled NOW will keep the low rate of $29 a month.

Click here to get a clue!

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The Absolute Essentials of Effective Shoulder Conditioning
Brian Devlin
BS, CPT, NMT, LMT

Topics Covered:
1) Anatomy of The Shoulder Complex
2) Skeletal Planes
3) Types of Contraction
4) Alternative Training Methods

Most people believe that a pushup is merely assuming a prone position and lowering their body to the floor by whatever means possible and then forcing oneself back up at whatever effort is neccessary to complete the movement.

These commonly held beliefs also apply to shoulder development. The average gym rat trains shoulders just like this:

1. 3 x 12 overhead DB press
2. 3 x 12 DB side raise
3. 3 x 12 DB rear deltoid fly
4. 3 x 12 DB front raises

This is what you can expect when you walk into most health clubs as ” Proper Training Technique.”

The truth is, these exercises, although somewhat effective, are highly inefficient.
Let’s look at the muscles that make up the shoulder Complex

Trapezius
Deltoid
Infraspinatus
Supraspinatus
Teres Minor
Subscapularis

In order for one to train the shoulder complex with efficiency all 6 of these muscle groups need to be targeted. How we target muscles will determine the nature of the adaptive response that occurs within the muscle. Bigger does not mean better, faster or even stronger. Developmental success is relative to what our muscular needs may be. We need to train to meet our environmental demands.

Lets briefly look at anatomy and physiology of the shoulder complex in terms of muscle location and action

1) Trapezius: Elevates, Retracts and Depresses the scapula
Trained through resisted elevation, retraction and depression of the scapula.

2) Deltoids: Abducts, flexes and extends the humerus
Trained through resisted movement of the humerus in all skeletal planes of motion.

3) Rotator Cuff: Trained through resisted stabilization of the axial skeleton and resisted humeral movement in all skeletal planes.

Now that we have a foundational understanding of the shoulder complex, lets move our intention toward training it properly.

The human body was designed to move in 3 planes of motion. These planes make up movement.

The skeleton can operate in a sagittal plane, frontal plane or a transverse plane.

An effective training program must address all the planes of movement to be efficient.

Now let’s look at origin and insertion of the muscle on the body.

The most effective movement will occur when origin and insertion move closer together, brace or to act on the attached bones.

The type of contraction will determine whether the action is one of stability, acceleration or deceleration.

Stability occurs when a group of muscles contract isometrically to hold the skeleton in a certain postion.

Acceleration happens when a group of muscles contract to produce a concentric force thus acting on the skeletal system to produce movement.

Deceleration happens when a group of muscles contract eccentrically to slow down a skeletal system in motion.

There are so many check points that go into effective shoulder complex conditioning. In summery, remember to train the shoulder in all skeletal planes and use all forms of muscle contraction.

At my studio Synergy Fitness located in Charleston, SC, we go out of our way to approach training from a multi-planar and multi-joint mentality.

Our motto is to ” Think Outside The Box ” on every level.

Here is a video to help illustrate a multi planar Fringe Training

 approach to effective shoulder development.

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