This video is one of the best I’ve seen on social media.
It really breaks down the truth behind all the parties that you as a fitness marketer are invited to and how the parties are key in fitness marketing. Social Media is a valuable marketing tool to meet key people in your specific niche or any complimentary niche.
What do I mean by social media?
Watch this no B.S synopsis of social media etiquette. Perry Belcher is a very cool and intelligent internet marketing guru who at times uses some choice words to describe social networking but his content is outstanding and so relevant to fitness marketing.
Now that you understand social media for fitness marketing puposes, let’s look at your action steps needed to really promote yourself and your personal training business.
1) Start a Fitness Facebook Page
Set yourself up a local personal training page. Start searching local people who have similar interests and ask them to be friends. Offer them free fitness advice or post fitness videos and workout tips daily on your page. Your list of friends will grow rapidly and you can set yourself apart very quickly as an expert in your local community. Remember…What’s in it for them? Not you. Yours will come in time. Help first, reap later. I will now quote the bible. He who refreshes others will himself be refreshed. Proverbs 11:25
2) Create a Fitness Gravatar
When you leave a comment on my blog, you leave a little footprint with your name on it. This fitness marketing technique can drive a boatload of people toward your site because they want to see what you are all about. I have driven TONS of traffic back to my site by commenting on other personal training and fitness blogs. The only reason it works is because I use the NO B.S gravatar image that I have chosen to represent all that I stand for. People want to know who the heck this No B.S guy is.
I have actually converted sales from my gravatar image many times. Look at all the successful fitness pros out there. They ALL have gravatars and they all leave comments. How many of you have one?
Your homework…get a gravatar and leave a comment on this post. I want to see 50 gravatars on this post alone. I bet I wont because most people are lazy. Prove me wrong! I dare you…
Remember to choose or create an image or photo that SCREAMS your core identity. This is important.
This is like getting 100 free leads per day. If you looked at my twitter page I have over 2000 leads and I dont ever do anything but text from my phone between training sessions. It takes 30 seconds for potentially 100’s to 1000’s of people to visit your site. Twiiter is the new Facebook and plays a big role in fitness marketing.
If you do just 6 twitter posts a day you can increase traffic to your website by over 100 hits. Imagine if you started twittering with potential customers answering their fitness questions and inviting them to meet you for a free consult.
You have no idea how powerful this tool is in marketing your personal training business. Create a Twitter page today and start twittering your way to personal training success.
Dont be a lazy bones. The recession is in your head. Money is everywhere but you actually have to work for it…
It is so easy to get insane public recognition when you are recognized as an expert by the local media. It is so simple to get picked up by your local news paper.
Find out who to contact for health press releases. Submit at least one per week for a few weeks via email with a friendly follow up email asking if there is anything they need help with as far as expert advice or information is concerned. Its cheap exposure and a trusted, reliable way to market your personal training business.
Tell them you are more than happy to contribute and are available anytime for interviews as well. Just plant the seed. Don’t be a pest, but be consistent. Dont take rejection as a final answer.
Try another paper. Try another TV station. Make a list of 10 media contacts in your city and start making regular email communication and phone calls to these organizations.
Sooner than later you WILL be a local celebrity.
The key to success is to be known, to be regarded and to be available.
If you offer these 3 components to your local social environment you will be flooded with personal training business while others are packing up shop and changing careers.
Fitness marketing is critical for personal training success!
I hope to see your new gravatar on this post in the next few days. If I dont you are just one more person who will probably be sitting at the bottom of the pile.
Success takes effort.
Do yourself a favor, make one…
and you might make this…