Fitness Marketing Calendar Checklist

Know Thy Fitness Marketing Calendar and Know Thy Predicted Cash Flow!

Like it or not marketing and self-promotion is a major key to continued growth in your fitness business, in fact, it is the lifeblood of your business. Unfortunately, build it and they will come does not apply!

If you are going to succeed as a personal trainer or bootcamp owner you will eventually have to get good at developing various marketing ideas for you products and services.

It does require effort, not just sitting behind and computer or running a daily deal every other month. But it doesn’t have to be scary or even complex, just think of marketing as attracting new clients, that’s it.

With that said, marketing your fitness services is actually fun once you get organized and have a few systems in place that can be replicated time and time again.

The start of the systemization process begins with a yearly marketing calendar, planned out in advance. Once that is done, you can plug and play different promotions based on holidays, seasons and major events.

Within the marketing calendar you can include campaigns that fall into 3 categories.

1)      Evergreen

2)      Internal

3)      External

Watch the video above that discusses some examples of each and pick one in each category and implement right now. Be sure to leave a comment or question after the video. Enjoy:)