These Are Books That I Suggest You Add To Your “Business Library” ASAP
I have read all the books below. I thoroughly recommend that you buy each one of
these books and read them over and over. I will be adding a new book every month
to this page. If you click on the book cover picture, you can buy it right from Amazon.
These are all linked to Amazon and have the guaranteed lowest price on the internet.
Flight Plan by Brian Tracy
I read this book over Christmas and am very impressed with the simple approach it takes to getting organized and getting things done quickly.
Did you know little things like making your bed every day can have profound effects on your chances of success? Just the simple act of making your bed and picking up clothes off the floor, brings closure to your mind and allows you to feel more organized. This small confidence stays with you all day and lets your brain think and digest more important things. Little details matter!
99% Of Your Life. You Will Be Off Course
That is a hard statement to grasp and accept but it is true. I put it to the test and I have found it to not only be true, but to be horribly accurate as well. Depressing?
Actually if you understand this golden nugget of wisdom you will free yourself from years of frustration and backtracking.
Every day we need to restate our goal and make sure that we are stepping forward in some manner towards its completion. It is when we lose sight of the end that we make poor course calculations. The trick to fitness business success is to always have a goal you can see. You must set 30 day deadlines and hold yourself accountable to making an effort everyday towards your goal.
Paralysis By Analysis
This is probably the most devastating of all action steps you can take. I have fallen prey to this overachievers nightmare on many occasions. This will leave you sedentary and depressed. Do not make any more than one career goal at a time your first year. Instead make sub goals of a common goal.
Book Yourself Solid by Michael Port
Every month I will outline a book that will skyrocket your business if you read and apply what the author teaches. This month I have chosen “Book Yourself Solid”. Read it with me and discuss it with our other members on the blog forum. Pick it up at your local book store or order it off my website at this address. http://www.briandevlin.com/reading
I am reading this book now and am very impressed with the simple approach it takes to understanding your business.
Book Yourself Solid-now in paperback-is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long- lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.
The Irresistible Offer by Mark Joyner
This month I have chosen “The Irresistible Offer”. Read it with me and discuss it with our other members on the blog forum. Pick it up at your local book store or order it off my website at this address. http://www.briandevlin.com/reading
I am reading this book now and am very impressed with the simple approach it takes to selling your product or service in three seconds or less.
Your customers are going to give you three seconds
to make the sale.
Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than “old” marketing. This new way is The Irresistible Offer.
“The Irresistible Offer is the missing link in many marketing books.”
No B.S. Guide To Marketing To The Affluent by Dan Kennedy
Check Out This Excerpt… This Is Serious Stuff!
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters
“Follow the money!”
Here it is: no warm ‘n fuzzies, just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
• Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
• Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Walmart, Star bucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion- designer golf bags, and over 50 other fascinating and diverse true-life examples
• E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible • MILLION-DOLLAR MARKETING SYSTEM:
Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
